The Wedding Professional's Guide to Conferences

by Danielle Andrews Sunkel

“Hello.  My name is Danielle and I am a conference junkie.” 

Let me preface this article by saying, yes, I am the Co-Producer of the WPIC Conference, so of course I want you to come to our conference, but I realize our conference is not right for everyone.  I truly believe conferences are an important part of continuing education for Wedding Professionals.  You MUST attend conferences to stay current, educated and constantly improve yourself and your business.

“Tracey Manailescu and I have attended at least 40 different conferences in the past 5 years.” 

We've attended Wedding Conferences, Meeting Conferences, Travel Conferences and Event Conferences. Some are better than others, but for almost all of them, we have taken away something we could apply to business. 

No doubt, you make an investment when you attend a conference, but you are investing in making your business better and more profitable. 

“If you learn even one tip that books you 2 clients, then the conference has more than paid for itself and you've still made a profit.” 

I am going to break down the conferences that I feel are best for Wedding Planners to attend, BUT, just because it is on my list, does not mean its the best conference for YOU, and just because its not on my list, doesn’t mean you won’t gain something valuable by attending. You need to look at what the target of the conference is, what they will be teaching you and if it is applicable to YOUR particular business and area. Just like a Wedding, Conferences are personal to the person.

My Top 5 Picks, their targets and costs: Conferences are set up so that you can learn important business strategy and the latest trends from the best and most successful in the Industry. In order to be a better professional, you need to learn from the successful professionals. 

Your government lets you write off conference expenses for a reason :) In my opinion, you are doing a disservice to yourself and your clients if you are not attending at least one Industry conference each year.  

Comments

[Dee Dee Newell]

Very interesting! Nice to see it all broken down:)

[How to Start a Small Business]

Cool. Every day is a collaboration. It’s great working on interactive experiences with a diverse group of talents and backgrounds, and when you have the opportunity, really polishing a product before it goes live.

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